Do you know what SEO is and what is it for? Much is said about the subject, but few people really know what it is about.
A good position in search engines can be the difference between the success and failure of your digital marketing strategies. To give you an idea, there are more than 100 billion searches performed monthly on Google alone.
What is SEO?
In our daily life, it is common that, as soon as a question arises, the first action is a quick Google search, isn’t it?
It is so for millions of people around the world who use this search engine in order to find products and services. That makes Google a gold mine for companies that know how to take advantage of this possibility.
However, you may have noticed that most of the time you and all other Google users tend to pay attention only to the first results of a search. So, how to get your brand to occupy prominent positions?
What is SEM?
SEM (Search Engine Marketing) is a form of internet marketing that involves the website’s promotions by increasing visibility in the search engine results using paid advertising.
Difference between SEO and SEM:
Since one of the main objectives of this post is to demystify SEO, we first need to clear up a little confusion that arises when we start studying the subject and come across another very similar acronym, SEM.
Search Engine Marketing encompasses all marketing techniques aimed at search engines. That is, it also includes sponsored links, such as Google AdWords and Bing Ads. The big difference between them is that, while SEO focuses on the user’s reach organically (that is, free), SEM is based on paid media.
Through SEO techniques, it is possible to optimize the website so that it surpasses the others that occupy the best positions. And become the first placed on the results page, drawing users’ attention as the most relevant content for their searches.